Every brand waits for it and can’t wait to receive it: approval from the TTB of your label, certificate of label approval (“COLA”). The TTB just updated its current label processing times, noting 41 days for distilled spirits and wine and just 11 days for malt beverages. Here is the chart and a link to the TTB’s page (http://www.ttb.gov/labeling/processing-times.shtml).

 

Current Label Processing Times
Application Type	Average Label Processing Time (Calendar Days):	Today We are Processing New* Applications Received On:
Distilled Spirits Labels	41 days	July 30, 2013
Malt Beverages Labels	11 days	August 26, 2013
Wine Labels	41 days	July 24, 2013