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Please remember you are required to  update federal permits issued by the TTB and licenses and permits issued by state regulatory bodies after initial qualification and application approval in order to avoid federal or state regulatory enforcement action. Changes to TTB permits or state alcohol beverage licenses may include, but are not limited to, updating information about the business entity, such as changes in titled positions, the addition of investors, a change in the person or entity that owns or controls the majority of voting stock in a corporation or the majority membership interest in an LLC, a change in the person or entity who exercises managerial control over the operations of the business, changes to trade names, methods of operation, equipment, changes to phone numbers, email addresses, mailing addresses, or a change of location, whether or not the change is intrastate or interstate. If you are unsure as to whether any of the above mentioned changes, or any other changes need to be reported to the TTB or state regulatory bodies, please contact Malkin Law to ensure that your permits and licenses are up to date and that you are in compliance with state and federal reporting requirements. All permit and licensure changes should be reported prior to making the change.

THIS IS A GREAT POST FROM PARK STREET!    The alcohol category has long been a target of opportunity for celebrities looking for a spokesperson role, but some major successes and payouts of late have driven a number of famous personalities to seek investment and greater involvement in the category. Sean “Diddy” Combs sparked the movement with Ciroc vodka and DeLeon Tequila, followed by George Clooney and Casamigos Tequila, and more recently Ryan Reynolds in Aviation gin. Casamigos made headlines in 2017 when it was bought by Diageo in a deal worth up to $1 billion and Aviation was also acquired by Diageo last year for up to $610 million. These substantial paydays only spurred more celebrities to pursue the category. Some of the big names to launch products in 2020 included Dwayne Johnson, Cameron Diaz, Luke Bryan, Post Malone and even athletes like Derek Jeter. The most popular categories were wine, Tequila, whiskey and seltzer. Dwayne Johnson’s Teremana Tequila was particularly popular in its first year, selling an estimated 300,000 cases in 2020, according to the company. Cameron Diaz’s wine Avaline sold 120,000 bottles in its first three months and Post Malone’s rose Maison No. 9 sold 50,000 bottles in its first two days and crashed the Vivino app the morning it went on sale. “Looking across the spectrum of drinks, it’s clear that categories with a strong lifestyle connection are ripe for celebrity involvement,” said Brandy Rand, COO for the Americas at IWSR. “Consumers can tell if someone is being…