Heineken, importers of Desperados beer, is battling Mexico’s Consejo Regulador del Tequila (“CRT”) over the beer being tequila flavored. Use of the name tequila in alcoholic beverages (like Champagne or Cognac) is a designation of origin regulated by the CRT. The CRT says the beer violates the  rules because the beer is, well, a beer and not a spirit.  According to Beverage Daily, the CRT says there is no tequila in the beer.  Beverage Daily adds, “Heineken denies the allegation and claims the flavoring it uses does contain genuine tequila which it buys in Mexico from one of the members of the CRT.”  A Heineken spokesperson told Beverage Daily, “…Desperados is a beer, flavored with Tequila, not a spirit.”

Posted in alcohol beverage law, beer, Lawsuits, Litigation | Tagged beer, CRT, Heineken, tequila | Comments Off

Want to know which distillery makes your favorite (or least favorite) brand of tequila? Patron just launched a site ( listing distillers by NOM (the number used in Mexico to identify a distillery) and the brands produced at that distillery. For instance, did you know Deleon and Peligroso are both produced at NOM 1535? Or that Casamigos is produced alongside 43 other tequilas at NOM 1416?

Posted in alcohol beverage law, tequila | Tagged alcohol, casamigos, NOM, patron, tequila | Comments Off