Many craft brands — whether it be beer, wine or spirits — look to become a part of the community and establish their local roots by naming the brand after where it’s based. The examples are endless, including Brooklyn Brewery, Brooklyn Gin, St. Augustine Distillery, Kings County Distillery, etc. Many of the issues with trademark applications in 2015 were related to geography. Take a look at this wonderful review from Foley Hoag here.
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