Patagonia, the outdoor clothing and gear company, filed a lawsuit against Anheuser-Busch in U.S. District Court for the Central District of California claiming federal trademark infringement, unfair competition, dilution of a famous mark and cancellation of trademark registration. Anheuser-Busch recently adopted the business name “Patagonia Brewing Co.” and launched a marketing campaign for its new Patagonia beer, beginning at ski resorts in Colorado. Patagonia asserts that Anheuser-Busch has tried to take advantage of the outdoor clothing company’s 40-year-old brand and reputation as a company dedicated to environmental conservation and that Anheuser-Busch has created a logo “strikingly similar” to Patagonia’s own mountain silhouette logo. Patagonia asks that Anheuser-Busch be found to have infringed its marks and that it be stopped from continuing to make its Patagonia beer or using anything that infringes the clothing company’s marks. The company also asked to recover damages and lost profits, as well as punitive damages.

According to the Chicago Tribune, Goose Island sold its brewpub, taproom, to AB InBev, five years after Goose Island sold its brewery to AB InBev. Goose Island founder, John Hall, told the Tribune that he was unable to sell the brewpub under Illinois law at the time of the brewery sale in 2011. The taproom will be a subsidiary of Fulton Street brewery and will no longer sell wine or spirits, according to the Tribune. For some time now the Illinois Liquor Control Commission has been converting many of its trade practice policies into administrative rules. Eventually, the rules will become a part of the Administrative Code. ​​​One such proposed rule relates to manufacturers retailing privileges.