Craft Spirits Continue to Grow

According to Guest Metrics, craft spirits continue to outpace mainstream brands.

Year-to-date, craft spirit brands (which by Guest Metrics’ definition includes Tito’s) grew volumes by 26%, while mainstream brands are down about 3.5%.

Even excluding Tito’s from craft, craft grew 12-13% during 2013 versus 2012. Of overall spirits, craft volume has grown from 2.5% in 2012 to about 3.7% during the most recent quarter.

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