The Distilled Spirits Council of the United States (DISCUS) launched a public education campaign to remind adults to keep hand sanitizer out of reach of children. “Amid a massive shortage of hand sanitizer in the United States, more than 700 distillers across the country are coming to the aid of their communities to produce this much-needed item during the COVID-19 crisis,” said DISCUS President and CEO Chris Swonger. “Distillers are jumping in to help stop the spread of COVID-19, but we also want to raise awareness among adults that hand sanitizer should be kept out of reach of children.” The campaign features public education images created by DISCUS that will be shared on their website and highlighted across its social media platforms. In addition, DISCUS is providing the images to distillers who are producing hand sanitizer and encouraging them to share on their social media channels. “The message is simple: Keep your kids safe by keeping hand sanitizer out of reach,” said Swonger. “Through this campaign, we want to help share a proactive prevention message as we fire up our stills to keep our communities safe.” Swonger said the public education campaign was developed to support the U.S. Food and Drug Administration (FDA), which has expressed concern about children inadvertently consuming hand sanitizer as the demand for this product increases due to COVID-19. As of today, April 15th, 2020, the FDA has updated their guidance on the production of hand sanitizer, stressing the importance of denaturing alcohol used in hand sanitizer: “Denaturing…