Earlier this week, it was announced that two of the country’s larger distributors, Charmer Sunbelt and Wirtz Beverage, united to form Breakthru Beverage Group, initially operating in 16 markets. There is even more consolidation happening in the middle tier of the three tier system. According to Shanken News Daily, Southern Wine & Spirits, the country’s largest distributor, and Glazer’s, signed a letter of intent to form a strategic alliance. “The two wholesalers’ combined revenue surpasses $16 billion, and they collectively operate in more than 40 U.S. states,” notes Shanken. Southern operates in 35 markets and the Glazer’s in 15, but they only have seven markets in common, according to Shanken. “SWS is strongest on the coasts—California, Florida and New York comprise more than 60% of its revenues—while Glazer’s is particularly formidable in the country’s interior, with Texas, Louisiana and Missouri its three biggest markets.”

Two of the country’s larger distributors, Charmer Sunbelt and Wirtz Beverage, united to form Breakthru Beverage Group, initially operating in 16 markets. The Charmer Sunbelt Group operates distributor and/or brokerage houses in Arizona, Colorado, Connecticut, Delaware, Florida, Maryland, New Jersey, New York, Pennsylvania, South Carolina, Virginia, and the District of Columbia, and has interests in the Alabama and Mississippi markets. The Wirtz family has operations in Illinois, Wisconsin, Nevada, Minnesota, Missouri, and Iowa.

Posted in alcohol beverage law, Uncategorized | Tagged alcohol, Charmer, Distributors, Wirtz | Comments Off

New York’s Governor Cuomo today recently held the third Beer, Wine, Spirits and Cider Summit in New York. A video is available here. The result of both the summit and industry feedback, Cuomo announced that the State Liquor Authority (“SLA”) approved a number of advisories that will “help support the continued growth and development of New York’s beverage manufacturers, retailers and wholesalers.” Cuomo said, “this industry is a New York success story, creating jobs and economic activity, as well as some of the best beer, wine, spirits and cider in the world…By enacting these reforms, we are furthering this administration’s successful efforts to cut red tape, ease regulations, and make commonsense reforms to help these businesses further grow and thrive in every corner of New York.” SLA advisories will provide for the following privileges as quoted from the Governor’s release: Allow salespeople to represent multiple craft beverage manufacturers. This will increase distribution for small craft producers and provide more opportunities for salespeople to join the growing beverage industry. And according to the Advisory, the language of subdivision 2 of section 93 does not impose a restriction on the number of licensees that a solicitor represents, but only requires that the name of any such licensee appear on the permit certificate. Accordingly, an individual holding a solicitor’s permit may represent more than one licensed craft (“micro” or “farm”) manufacturer, provided that all the manufacturers consent to the individual’s representation of multiple licensees. Allow multiple craft manufacturer branch offices at the same…