Every brand waits for it and can’t wait to receive it: approval from the TTB of your label, certificate of label approval (“COLA”). The TTB just updated its current label processing times, noting 41 days for distilled spirits and wine and just 11 days for malt beverages. Here is the chart and a link to the TTB’s page (http://www.ttb.gov/labeling/processing-times.shtml).   Current Label Processing Times Application Type Average Label Processing Time (Calendar Days): Today We are Processing New* Applications Received On: Distilled Spirits Labels 41 days July 30, 2013 Malt Beverages Labels 11 days August 26, 2013 Wine Labels 41 days July 24, 2013